The benefits include the amount of money you earned or saved from your influencer partnerships, such as revenue, leads, referrals, or savings on advertising. Zorka. For instance, if your goal is to reach a younger demographic, increasing your followers on TikTok could be a great objective… and a number that’s easy to track and measure. Identify influencers and recruit them for your campaign. Calculate Your Campaign Reach. co launched as an Influencer Marketplace called Shop and Shout in 2016, targeting small businesses and micro-influencers. STEP 3: FIND THE BEST INFLUENCERS. That’s an impressive influencer marketing return on investment that any business would love to see! For many businesses, a good influencer marketing ROI percentage is around 100%. 5% = average/good engagement rate. 7. The best ones are: 1. Amount of Content Generated. 10 Qualities of a Top-Notch Influencer Marketing Platform15. One of the best ways to determine if you’re paying the right amount for an influencer is by measuring your influencer marketing campaign ROI (return on investment). This measures the efficiency of influencer marketing investments and includes things like cost per post, cost per view, cost per engagement, and so on. Use both your goals and KPIs to measure your influencer marketing performance. Step 1: Clear Goals. Time-bound: Set a specific timeframe for the campaign and measure progress towards goals at regular intervals. You can compare your results to costs before your social activity will be activated. Metrics and KPIs for Influencer Marketing Campaigns. The Public Campaign Manager allows for creating campaign briefs with a 20% fee on influencer payments, while the Pro Campaign Manager offers private campaigns, basic reporting, and reduced fees. • Macro influencers: 100,000 to 300,000 followers. Influencer marketing is a great way to get new customers by inspiring them with your content. When drafting up an influencer marketing strategy for any social channel, you must set clear goals to understand what success means. When measuring the relative performance of an influencer marketing campaign, this can only be achieved by capturing KPIs relevant to its. But (just like influencer collaborations…) measurement works best when it’s an ongoing process and part of our. Data-driven Influencer marketing platform for brands & agencies that helps to find the best influencer, analyze the market, track and measure influencer campaigns. Use UTM parameters 8. Metric 1: Engagement. You. Without verified data, marketers can’t actually trust the metrics they’re getting from their influencer campaigns. The major reason for brands to take to influencer marketing is the incredible reach offered by various social networking platforms. Starting at the top of the funnel, this means counting up the branded pieces of content generated by. Measuring influencer marketing KPIs is essential to assess the success of your campaign and make informed decisions. Examples of supporting metrics for your influencer campaign include the number of new likes, as well as brand name and hashtag mentions. Recording Your Influencers’ Activity. With an estimated 16. Brands can also use it to manage campaigns, set up workflows and forecast and measure results. 2. Identify influencers and recruit them for your campaign. “But to comfortably put spend and resources. Analyze your goals with key performance indicators ( KPI) to measure the performance of your TikTok influencer marketing strategy goals. ROI Tracking Sheet. The AiMCO Influencer Marketing. Target social platform, number of followers, and. 4B industry, and is predicted to increase by 29% in 2023 to $21. With this formula, you can easily assign a percentage to the success of your campaign. Set your goals & strategy. 2. An individual influencer goal would detail the minimum amount the person would generate within that time frame. Jul 21, 2022. Influencer marketing measurement very much depends on how your brand sells. Measuring Influencer Marketing: Steps by Step. Compatible with This Goal: Social amplification. Pepsi, Mediacom, Revlon, National Geographic, and others. Using these tools will also allow you to c onnect with the most suitable influencers, k eep up with the latest social media marketing trends, i mprove campaigns. . 1. Every creator, every platform, brings a labyrinth of differing data points that could blur your campaign's true impact. If you're planning any sort of influencer marketing campaign, this is a good tool to check out. Build your. Here are some common influencer campaign key metrics and specific examples to measure true impact: Follower count → Reach 10K followers by Q4. Your Instagram metrics let you see this so you know if you need to adjust your messaging or. One of the most important qualifications for influencers, of. You can use these filters to refine your creator search based on available audience data. Report on total and per-post metrics, average audience information, ROI, best. For example, if you invest $1,000 in your influencer marketing campaign. Budgets are by no means small! There’s so much potential in influencer marketing for agencies that want to provide impact to new clients or expand existing accounts. Easy budgeting. It does this by providing users with a host of valuable features. Influencer marketing platforms are more advanced and comprehensive tools for measuring the impact of your campaign. In 2016, Dunkin’ ran a successful influencer marketing campaign designed to promote its new Nitro Cold Brew coffee. Whether you’re just starting out with influencer marketing or you’ve found some success and want to double down, consider developing KPI(s) around management. # of Engagements (likes, comments, shares, etc. If we compare influencer marketing to paid social advertising, each influencer is similar to an ad unit. Use UTMs to track sessions and sales. Influencity. Find the right influencers. Engagement is the number of actions that users took on your. Step 3: Choose relevant metrics. Engagement is, arguably, the most important of the three metrics to pay attention to when you’re measuring social media success. 365225@email4pr. Growth. Between 1% and 3. Use a TikTok influencer marketing strategy to complete these main goals: 1. H&M has one of the largest Instagram followings of any fashion brand on social media today, due in large part to its influencer campaign with women who reflect H&M's style all by themselves. Let’s take a look at 5 of the most important influencer marketing goals your brand should focus on. For analyzing latest social media trends. Recent studies have shown that the average ROI of influencer marketing campaigns is $6. But, if your campaign is focused on consideration and conversion, you might place a higher emphasis on engagement rate. Monitor social media engagement metrics 12. To measure the effectiveness of an influencer marketing campaign, it’s important to establish clear goals and metrics beforehand. Use tools and analytics to monitor reach, engagement, conversion rates, and ROI metrics. Overall, 117 influencers generated 69,495 engagements. Which platforms and metrics to use to measure influencer engagement; How to reliably track, attribute, and measure influencer campaigns; Campaign ideas for e-commerce, lifestyle, and gaming apps; In addition to the above, we’ll share best practices for social media influencer marketing for ecommerce, mobile gaming and lifestyle apps. Here are 5 ways to measure the ROI of any influencer campaign. Qualify your campaigns with meaningful ROI metrics such as earned media value, engagement rate and sentiment to successfully track and evaluate the value of your influencer relationships over time. As the category takes up more of the global marketing spend, brands are demanding more from the measurement of their influencer marketing investment. Campaign Measurement. Not all of these involve mathematics, with some taking a more subjective look at the success of an influencer campaign. Measuring the Impact of Your Influencer Marketing. Since you’re compensating an influencer for the post (s) they make, it’s best practice to establish your expectations beforehand through an influencer brief. Meltwater: Best Influencer Marketing Platform. When measuring the impact of a brand awareness campaign, looking at your own brand’s social media presence is a good indication of whether more people have discovered your brand. Databox. auto image + link. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. 42. With a 360° influencer marketing cloud, Klear offers an end-to-end solution for planning, running, and measuring campaigns. Onboarding: create briefs and contracts. There are many influencer marketing tools that will allow you to track each campaign and measure its effectiveness. creating trackable URL-s, for example, with UTM tags; 3. However, EMV baselines fluctuate like the stock market. You should track and analyze the performance of your. To measure the increase in traffic, you can use tools like Google Analytics. Generally, ROI is a percentage that shows the profit yield for every dollar spent. 4. Manage Instagram Relationships. Social media buzzwords, terms & metrics . Metrics are the quantitative indicators that help you measure the results of your influencer campaign. Measure likes, comments, shares,. 2024. For instance, if you are a camping equipment brand. You also need to measure the impact of the content on your campaign metrics, such as impressions, clicks, conversions, and ROI. While Socialinsider is one of the most powerful Instagram marketing tools, it can also be used for TikTok analytics. May 30, 2023. This means that the company. . Nowadays, just like the proposal, most campaign reports take the form of a visual. The two most common reasons for using influencer marketing are to elevate brand awareness and increase sales. London, 5th November 2019 – Nielsen today announces the launch of Nielsen Influencer Brand Effect, a new measurement solution to help advertisers evaluate the effectiveness of their influencer marketing. Track performance, measure ROI, and obtain critical insights with Tagger’s comprehensive reporting and analytics. Make sure to select an influencer who represents your brand values and reaches your ideal customer. According to many. For example, align your influencer campaigns with key event dates for your stores, discuss creator feedback with your product development department, or supply your newsletter team with usage rights to quality influencer content. ; Businesses are making $5. For example, if an influencer marketing campaign with a beauty influencer promoting a skincare product reaches 100,000 people, and 2,000 of them make a purchase, the conversion rate would be 2%. Here are a couple of KPIs you can set while planning your influencer marketing campaign: 1. 4 billion. Agencies. These metrics come into play at different stages of campaigns, such as in the pre-campaign planning stage, ongoing during the campaign and once the campaign has been completed. Input includes the activities that you undertake in the identification phase of your influencer marketing. To maximize your campaign’s return on investment (ROI), you’ll want to focus on measurements surrounding brand, sales, and channel lift. For measuring influencer campaigns performance. That’s an impressive influencer marketing return on investment that any business would love to see! For many businesses, a good influencer marketing ROI percentage is around 100%. Track key metrics relating to reach, sales and brand awareness to measure the ongoing success of your campaign. Measuring ROI is an essential part of successful influencer marketing. Tracking influencer marketing performance and learning from the data is the foundation of a solid influencer strategy. Captiv8 is an end-to-end influencer marketing platform for athletes, sports influencers, and a host of influencers in other industries and niches. Founder and CEO of Heepsy, an influencer marketing software which makes it easy to find influencers for your campaigns. The tool streamlines the creation of social ad content and lets you measure impact in just a few clicks to see what’s working, what isn’t, and what needs to improve. To measure the success of an influencer marketing campaign, use key performance indicators to help set quantifiable goals, such as making 100 sales in a month. g. But for influencers to be a credible part of our marketing mix, we had to prove their return beyond vanity metrics, as Marvin Chow, our VP of marketing, has pointed out. e. Influencer marketing is projected to be a $4. The success of an influencer marketing campaign can be measured in general terms by comparing the performance of the campaign against specific, pre-determined goals and objectives. Influencer marketing campaigns are the short-term option. Get an in-depth look at your brand’s social media health via Keyhole’s social dashboard feature. 8. If you're looking to negotiate and pay fair rates per creator, you’ll need to internally determine your CPI or CPM goals. Step 3: Use Trackable Links. And while these tangible results are important, it isn’t the only data that you should be considering, particularly if you’re launching a new brand, store or product. Engagement is one of the most vital KPIs in measuring influencer marketing success. From influencer. Step 5: Calculate the ROI of Your Campaigns. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. To effectively measure and analyze influencer marketing campaigns, use platforms that track key metrics, establish clear objectives, set benchmarks, track metrics consistently, compare influencer. By finding the right influencers, forming strong partnerships, creating compelling collaborations, measuring the impact of your campaigns, and optimizing based on findings, you can successfully leverage the power of influencer. Xabier Vicuña. In 2023, influencer marketing is set to hit $21. Promo codes and landing pages can help. Challenge 2: Measuring Influencer Marketing ROI and Conversions. Recent research says that the top metrics used to measure the “success” of an influencer campaign are: Engagement (77%) Clicks (65%) Sales (53%) All three metrics are totally worth tracking. NinjaOutreach: Best for Outreach CampaignsInfluencer marketing is a form of marketing in which brands work with individuals who have a significant following on social media or other online platforms to promote their products or services. It is important that everybody in your firm with an interest in your influencer marketing campaign understands the difference between micro, macro and celebrity influencers. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s This metric will help you estimate the effectiveness of your marketing campaigns and how they influence brand awareness. 4. It can help you measure the overall effectiveness of your influencer marketing spend, distinguish weaknesses and strengths in areas of your influencer program, and indicate ways to optimize your influencer marketing ROI. Keeping goals in mind, identify who it is that you want to target, understanding specific demographics. An Influencer Marketing Hub survey supports this, with the most common measure of influencer marketing success still being conversions or sales. For instance, let’s say your main campaign goal is to generate a certain revenue within a certain time frame. Website traffic is easily the first influencer marketing KPI that can help you determine the success of your marketing efforts. Of the influencer campaigns we’ve measured, just over half of those surveyed felt the content they. This metric is ideal when your main goal is to increase brand awareness. Automate the process with software 1. DIY influencer marketing software. Pricing: Starts at $119, but this package might not be enough if you plan an influencer marketing campaign. Influencer marketing expands your brand’s reach and speaks to a generation tired of overproduced and inauthentic advertising. 1. Step 3: Attracting the Right Influencers and Creating Powerful Content. Solving the Measurement Complexities of Influencer Marketing. Here are four tips to help you create a successful YouTube marketing campaign. To calculate your CPR, you need to divide your total campaign budget by the number of results you expect to get from your campaign. Learning how to track influencer marketing campaigns can be a challenge, especially if you’re relying on a combination of influencer-provided metrics and stats from your brand’s Google Analytics platform. Individual influencer metrics include: Total impressions Let’s dive a little deeper into the definition of these terms and how they all affect the success of your influencer marketing campaigns. This will help you craft a pitch – if creating and sharing blog posts on Twitter is what works best for a certain influencer, that’s probably what she should do when working with your brand. The Definitive Guide to Influencer Marketing is an in-depth tutorial to one of the most successful forms of marketing today. Storyclash. Influencer Marketing Statistics. As the C-suite takes note, both the opportunity and the accountability will increase. These two metrics together will give you an idea of roughly how many people are seeing a given post. Scope the list of 10 metrics above if you need more inspiration — and read on to understand how privacy, data, and tracking developments are changing the way you can measure your marketing campaigns. 10. Individual influencer goals must align with your campaign goals. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. In fact, not only are we the first influencer marketing software platform to adopt the ANA’s recently released standards—a collaborative effort between the ANA and brands including Unilever, Sephora, Mastercard, Target, Cigna, Hilton. 18 May 2020. The most direct way to measure influencer sales is via click-through and conversions from creator-based ads. CreatorIQ has long advocated for influencer marketing measurement standards and benchmarks. Silhouette;. Instead, you can evaluate content performance in a way that is proportional to an influencer’s reach by using metrics like engagement rate and video view rate. Influence operations are organized attempts to achieve a specific effect among a target audience. 2. At Influence4You we use this method, complemented by an algorithm that takes into account a publication's reach, engagement and subscriber growth rate. Use tracking tools and analytics. Measuring your campaign’s success along with your influencer marketing ROI is impossible if you don’t outline your campaign goals first. According to data from a 2021 HubSpot Blog Research survey, revenue is the most crucial metric to marketers when. In order to measure the potential before the campaign, WOMMA recommends assessing some basic aspects of the influencer: The volume of offline. Then, seek influencers whose values, interests, and followers align with your brand. com. An automated approach is most practical for big campaigns with several influencers across different social networks. Influencer marketing allows businesses to reach new target markets, launch new services or products and drive traffic to their sites cost-efficiently. It has a custom-branded influencer app to connect with influencers via the platform. For example, the contract includes the terms of content creation, legal. The Australian Influencer Marketing Council (AiMCO) has released a specialist guide on best practice for measuring campaigns. It is common for influencer campaigns to achieve several goals beyond conversion, such as reaching new markets, driving traffic, or improving engagement. Both indicators. Now, it’s time to use both your initial goals and KPIs to measure your overall campaign performance. Campaign briefs give you the power to easily outline relevant #hashtags, receive permission to track stories, approve posts and receive notifications. This trio guides the. Campaign CPI = Total cost of the campaign (i. Trusted by global names like Huawei, Adidas, and Microsoft, Klear is an intuitive influencer marketing platform that brands can use for collaborations on YouTube, TikTok, or Instagram. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. When an influencer regularly promotes a product or service, the influencer’s followers grow more faithful that it is something the influencer truly. 7. Every influencer marketing campaign is unique. The key metric you should be measuring all of your marketing spend on. In our approach to measuring your campaigns, three key pillars stand tall: Delivery, Reaction, and Effectiveness. They have more than 300,000 influencers in their database, operating across 90 countries. When recapping an influencer marketing campaign, there are generally three key performance indicator (KPI) categories that you should track and report on: First, performance metrics - or the measurement of how well an influencer’s. Some tools that can help you track influencer content are Hootsuite. Calculate ROI using. These traditional campaigns work in a very simple way. Engagement. Measuring influencer marketing campaigns is tricky and varies based on the brand’s goals. How to measure it: Track your brand’s social following’s growth over time using native dashboards in individual social apps, or using custom dashboards. 2 quintillion odds of having a perfect bracket, brands are using this time to capitalize on their influencer marketing campaigns. Services Offered: Influencer Search & Discovery, Campaign Management. Resources. Measuring Influencer Marketing. NordVPN, a virtual private network, relies heavily on influencer marketing on YouTube — 85. Perform market research to analyze the activity of an influencer's community so you can set a reasonable goal of how many leads, conversions or sales you can expect from their. Influencer KPIs help you quantify your campaign’s ROI. Here are some of the metrics that you should use for influencer tracking: 1. Unraveling the complexities of influencer campaign metrics can be daunting. Brand visibility . This includes metrics such as reach, engagement, and conversions. 78. It searches for relevant influencer data through a proprietary tool to recruit the right talent for your brand. Still, an influencer marketing campaign may require different metrics. Measuring Your Campaign’s Success. This category is especially helpful for figuring. With influencer marketing, the vast majority of brands find it incredibly difficult to accurately measure the ROI from their influencer campaigns. Analyze your influencer campaign. 2 ROI for every $1 spent on. The average organic reach for brands on TikTok is about 118%. Platform & Services. 4. Create personalized landing pages for each influencer 9. Individual influencer metrics include: Total. Before you set the metrics: Select the goals. When creating your influencer marketing campaign, you need to properly decide what metrics you should look for in regards to the influencer in order to ensure. Your YouTube influencer marketing campaign starts with finding the right influencer. Based on your campaign goals, you. Much like the Internet, the digital landscape of advertising is constantly morphing, adapting to ever-changing user behaviors, trends, and technological advancements. Hubspot found that Instagram is the most popular platform for influencer marketing, yet Facebook is the most effective for influencer campaigns (Baker). To calculate your CPR, you need to divide your total campaign budget by the number of results you expect to get from your campaign. 4. Additional features include : Product Payment for unlimited gifting transactions, Campaign Reporting for detailed metrics,. A best-in-class leader in social listening and media relations, Meltwater brings confidence to the process of finding and vetting influencers, measuring campaign ROI, and relationship management. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. Recent studies have shown that the average ROI of influencer marketing campaigns is $6. Whether you’re looking to boost brand. Part of that data gathering step should include competitive benchmarking. Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution. The platforms just don’t make that data available at the same depth. After identification of goals you need to. Both indicators. In today’s article, we will. 2. 85 for every dollar spent. When you're developing an influencer campaign, it's important to pay attention to. Image Source. Citation 2019). They have a creator network of over 2,000 creators they can use to launch viral influencer marketing campaigns that will compel viewers into action. After the campaign concluded, the brand was able to identify that both the fitness and lifestyle influencers not only generated the greatest awareness but drove. 1. Therefore, the CPM for your influencer marketing campaign would be $5. , Van der Lans et al. Entertainment. We’ll cover: Why engagement metrics are vital. Amanda Bailey November 3, 2023. Without verified data, marketers can’t actually trust the metrics they’re getting from their influencer campaigns. Keep an eye on qualified leads 10. With the YouTube campaign, NordVPN focused on the macro-influencer program and secured some of the biggest names as their ambassadors. They help you find influencers, create connections, run campaigns, and track results easily. The Brand Guide to Full-Funnel Influencer Marketing Metrics. If you choose to use several different platforms, you can compare how well each campaign does on each platform. At Google, we fundamentally believe in the value of influencers. Learn From These 4 Influencer Collaborations. Influencer marketing on social platforms requires tailored measurement approaches to showcase value. Engagement and sentiment. You can use software to help you track metrics like engagement, brand awareness, and impressions. Decide the type of campaign you’ll run. The most valuable commodity in this dynamic is not the influencer, but their fan base. Top tip. #9. This process should be. IMAI Pros. Challenges of Measurement for B2B Businesses While there may be more pressure on B2B firms to provide evidence of success in marketing campaigns, there are numerous challenges facing companies seeking concrete. The share of voice is essential for measuring the earned media value. Managers do this better with the help of influencer marketing software that provides influencer lists and engagement metrics. 3. Its philosophy is that influencer marketing is marketing to the influencer – brands need to build a trusting relationship with potential influencers. 4. Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Measurement, Sales Material Generation, Audience & Industry Research, Real-time Reporting Channels: Facebook, YouTube, Instagram, TikTok, Twitch Steering the influencer landscape in 2023, Brandwatch Change Makers offers an unprecedented. If your goal is to increase your brand reach through your influencer marketing campaigns, you should track your campaign. By Jack Neff. An influencer contract is a document that contains the details of the agreement between the influencer and a business. The influencer marketing manager can construct a dynamic and expanding program with each new successful campaign. Try it free today. Anticipating what your influencer tactics will achieve allows you to strategically adjust them to optimize your results. When possible, avoid asking influencers to play a role in your campaign immediately after following them. It's a multi-billion dollar industry with the potential to impact brand perception and sales. KPIs for Influencer Marketing – A Complete Guide Tanya Alain Posted on November 18, 2022 5 minutes read Influencer Marketing Platform » Blog » KPIs for. One of these key metrics is Cost Per Mille, also known as CPM for influencer marketing. Buffer. Using influencer marketing analytics, brands can measure the. 1 – Manually track influencer data. Whether you’re looking to boost brand awareness or drive sales, tracking (and analyzing) KPIs lets you understand what works and what doesn’t — so you can make informed decisions. 6. Marketers are willing to spend over $4 billion on influencer marketing, with 60% stating that influencer-generated content performs better than branded content. When working with influencers, you want them to help your business move the needle. The final step is to track and analyze the data from your SMO influencer marketing campaign. Track Their Posts and Engagement. According to a global survey carried out in 2022, the main way that marketers and industry professionals measured the success of their influencer campaigns was through views/reach. A high engagement rate indicates that the content is resonating with the audience and generating interest, while a low engagement rate may indicate that the content is not as effective in capturing the audience's attention. Prior to. Grin makes it easy to measure the success of your campaign. Trusted by global names like Huawei, Adidas, and Microsoft, Klear is an intuitive influencer marketing platform that brands can use for collaborations on YouTube, TikTok, or Instagram. To measure and optimize your influencer marketing metrics, you need to use the best tools available. Social Profile Growth. Measuring the impact of influencer marketing can help brands understand the effectiveness of their campaigns, identify areas for improvement, and optimize future. While the successes and potential results of these activities are seemingly well-understood, actually assigning numerical values and attributing ROI to outcomes has seemed more like. Influencer Marketing Industry is set to grow to approximately $9. in order to make the right decisions for your brand, you. Measuring Influencer. Engagement. What it is: Audience growth refers to the number of new followers your brand gains over the course of a campaign, or in the months after. Step 4: Monitor Performance before, during and after Campaigns. creator fees) / Total impressions of the campaign. Measuring brand awareness and reputation involves gathering data from various sources and channels to assess the brand’s visibility, reach, and impact. BuzzSumo, Upfluence, AspireIQ, Grin, Klear, CreatorIQ, Google Analytics, Hootsuite, and Traackr. Be sure to analyze the growth of your brand’s social media followers to see if there’s a peak around the time of your influencer campaigns. One of the key influencer marketing KPIs that help you in this endeavor resides on your profile: number of followers. An individual influencer goal would detail the minimum amount the person would generate within that time frame. According to Influencer Marketing Hub, the estimated. The number of businesses offering influencer marketing related services increased by 26% in 2021, indicating significant growth for the industry as a whole. In order to measure the potential before the campaign, WOMMA recommends assessing some basic aspects of the influencer: The volume of offline conversations and brand awareness. Relatable content helps drive purchase intent. Average earned media value per $1 spent has increased to $5. Influencer Marketing. Measure Twice, Campaign Once. But the most important KPI to measure just might be those of the influencers you wish to engage with. We’ll also take a look at a few strategies that can work best for each of them. Campaign Measurement KPIs. You need to collect and measure your data, using the goals and KPIs you defined earlier. 6. Influencer marketing KPIs are quantifiable measurements that show whether an influencer is reaching their professional goals.